One of the emerging sectors in today’s market is that of the food delivery industry. This is because in a fast-paced work environment, preparing home-cooked meals is a time-intensive process and also prepared meals are economically feasible. This is where services such as UberEats, Swiggy, Postmate and others enter. Their platform offers the consumer multiple choices when it comes to cuisines, menus and prices coupled with timely delivery. Nonetheless, it is never too late to enter this booming sector as the customer is always on the lookout for new food delivery companies. There are, however, a few factors that you have to pay attention to when developing your platform.
- Comprehensive Knowledge Base
One of the first things a consumer will look for in your platform will be the variety of choice. As you know, each person has his own eating habits: some are vegetarian, some non-vegetarian, while others prefer spicy food. Additionally, some people prefer to eat from cheaper eateries while others choose to dine at more premium restaurants. Keeping problems like these in mind, you will have to ensure that your app hosts a variety of restaurants that cater to the varying demands of your patrons.Though this task seems very daunting, it is not. By implementing Application Program Interface or API integration, you will be able to create a comprehensive knowledge base of restaurants, cuisines, menus and more. This also comes handy to your partner restaurants as it helps them seamlessly generate payments and track consumer trends.
- Easy Payment Gateway
While hosting a variety of food options on your platform is a must, it is equally important to focus on the payment gateways. Not much attention is paid to this factor but it goes a long way in ensuring customer satisfaction. Choose an easy to use a gateway that accepts payments through multiple options such as cards, net banking, digital wallets and more. Most gateways charge a minuscule commission on every order for using their platform and provide customer support in case of any error.
- Live Tracking
Many platforms now feature a live tracking function. This allows the customer to not only follow the status of the order, but it also guides the delivery executive to navigate between locations. This again does not require knowledge of rocket science. Google Maps API can be adapted to overcome this hurdle and ensure a consistent interface.
- Targetted Marketing
Once your platform gains traction, you will be accumulating a lot of data. This data can be studied to understand patterns in customer trends. These patterns can then be applied to your platform to offer better suggestions to your consumers. This will help consumers to discover new cuisines and restaurants thus generating more interest in your app.
- Scheduling and Sorting Options
While most people insist on their food reaching them right away, some prefer to follow a set schedule. Hence, it becomes beneficial to consumers if a scheduling option that helps pre-order meals to match their schedules is available. Similarly, offering other sorting options such as veg/non-veg, price filter, location, etc will make it easier for the consumer to navigate and arrive at their desired choice.
- Promos and OffersThe final leg in making your platform popular is by including promos and offers. This not only helps increase the traffic on your app, but it also helps generate positive reviews among your patrons. Apart from promo codes, you can also integrate offers that celebrate festivals and occasions. Additionally, a referral program can be introduced to incentivize users to promote your platform.
Nowadays, it is very easy to recreate an app like UberEats or Swiggy. This is possible through app cloning services that replicate the model and function of UberEats and Swiggy. Thus, it is now possible to launch your food service idea in no time with an UberEats clone app. UberLike App is a leading and reliable app cloning service with multiple successful projects to our name. We can customize the app according to your business requirements and help you apply the Uber approach to create services for different fields such as healthcare, education and much more.