The online grocery sector is most underrated in the last few years. Amidst the Covid-19 crisis, people were confined and avoided going outdoors even to buy the essential commodities. But, the crisis uplifted it to a great extent, a visible growth. In this situation, online grocery shopping has become a trend that skyrockets the demand for on-demand grocery delivery apps.
Even though the situation is becoming normal little by little, people still prefer grocery delivery apps. The ease of convenience and comfort in availing grocery delivery service is one such predominant reason for recurrent grocery shopping online.
Furthermore, it is a well-known fact that people hardly have leisure time due to unbalanced work-life in this modern era. Therefore, they do not want to spend more time visiting grocery stores and stand in a long queue for billing. Here comes a solution – Ocado, a well-known grocery delivery app in the United Kingdom.
Online Grocery Delivery Market Analysis In The United Kingdom, A Glance
With the vast evolution of technology, it has become common to order food, groceries, beverages, vegetables, and many more. Significantly, the pandemic is another reason for the growth of the online grocery sector.
However, people in the United Kingdom are adapted to the new normalcy of ordering any grocery and getting it delivered at their comfort. The net worth of the online grocery sector in the United Kingdom in 2020 was $26 billion and is forecast to reach $29.7 billion by the end of 2021.
In 2020, nearly 59% of people in the United Kingdom had shopped online for groceries. Among them, 7% are first-time users, preferring online grocery shopping. Not specifically, shopping groceries online is a recent trend in other countries like the United States, India, and many more countries. Globally, the online grocery sector is valued at $189.81 billion in 2019, which is projected to rise at a growth rate of 24.8% between 2020 and 2027.
These current statistics show that entering the online grocery delivery sector is a profitable niche in 2021. This sector is flourishing, which will continue growing as people desire to choose grocery delivery apps.
Success Timeline And Facts Of Ocado – An Overview
- Ocado is a UK-based online grocery store retailer, does not encompass a chain of stores, but delivers groceries from its warehouse. It was founded by Jason Gissing, Tim Steiner, Jonathan Faiman in 2000. It has continued its commercial service since 2001.
- In 2009, it launched its iPhone app, named Ocado on the Go, which will let the customers shop the groceries online. In 2015, it introduced Android apps for grocery shopping. In addition to this, the company has launched its grocery shop for an Apple Watch in the same year.
- In 2017, the company introduced an Alexa app, which is for grocery shopping, allowing shoppers to add grocery items to the shopping cart. They can even place their order through voice commands.
- In 2018, it tied up with supermarket chain Sobeys. In 2019, it made a joint venture with Marks and Spencer. In 2020, it was suspended due to the increased grocery orders as they can’t cope with many orders.
- After a few months, it resumed selling groceries. Notably, it has secured considerable earnings amidst the Covid-19 pandemic.
- These impressive stats and facts inspired many young entrepreneurs to establish a grocery delivery service business with an Ocado Clone app.
Varied Business Models Of On-Demand Grocery Delivery Apps
Before you develop a grocery delivery app like Ocado, you must have a deeper knowledge of the varied business models that you opt for. Let’s have a look.
Grocery Chain Apps
It is a suitable business model for those who manage supermarket or store chains. The grocery stores which are well established can choose to launch this type of grocery delivery apps. Perfect examples of this business are Walmart and Tesco.
The aggregator type of grocery apps will list a wide range of supermarkets that are nearby to the customers in a specific area. With this, customers have diverse options to choose any supermarket and select grocery items for placing the order. Then, they are provided with multiple payment options to choose from. The order will be processed, prepared, and delivered to the customers. Through this app, customers can track their order status, which will be a great advantage for a business.
It acts as a commercial center. You have to be sure that a particular product which is in demand has reached within the specified time. This type of grocery delivery is further categorized into an e-commerce grocery app, in-store grocery app, and a personalized grocery app.
Individual Store Apps
This will be a perfect model for those who run a grocery store and want to upscale their business. The app owner has the full authority to manage the overall performance of the app. It also includes managing the stock, order, payment, and many more. You can implement the commission-based revenue model to generate revenue.
Noticeable Features In The Ocado Clone App
After finalizing the business model, you have to decide on the features. Typically, the selection of features varies depending on the business model you have chosen. Make sure to choose the right set of features, as this will frame the app’s architecture. Here are a few of the noticeable features, which you could include in your Ocado Clone app.
For the first time, customers have to register with the app using relevant information. Preceding, they create their own profile and customize it as per their wish. They can see the order history, payment details, deals, and many more.
Book Now or Later
With this feature, customers can place the grocery order and get it delivered on the same day of booking. If required, they can schedule the grocery delivery by specifying their convenient date and time.
Ensuring, safe and secure payment is a prerequisite for on-demand apps. It would be necessary to provide multiple payment options to the customers. This gives convenience to them for paying transactions through their desired payment modes.
This feature will let the users directly communicate with the shoppers. This will be a helpful feature in a case when the customers want to make any changes in the order. Apart from this, you can provide voice chat and call for them.
The navigation feature in the customer panel will facilitate the customers to locate the delivery person’s live location while delivering the grocery order. Whereas, this feature in the delivery person’s app will help the delivery driver to know the exact location of the customer. With the help of the integrated route optimization feature, the delivery person will be able to reach the customer’s location with no delay, choosing the shortest route.
Integrated this feature will let you manage all the registered users. That is, you have the option to add or delete the users of the app. You can even edit it by making necessary changes.
It is a crucial feature, which will pave the way to increase customer engagement. With this, customers will be able to get updates regarding the order details, including the delivery status. Also, let them be notified of new offers and discounts.
This feature will be available in the Delivery person app. This will enable the delivery person to show their availability status by enabling this toggle. If they are not enabled, it indicates that they will no longer accept the delivery request.
Empower Your Business With A Supermarket App Like Ocado
You can opt for any one of the two approaches for developing a supermarket app like Ocado. One way is the well-known conventional technique, which has been in practice for a long time. That is, developing the app from the beginning. The other way is a modern technique, in which you can choose to prefer a white-label grocery delivery app solution. Compared to the first approach, the second approach is cost-effective, enabling you to establish your grand grocery delivery business in a short span.
In a nutshell,
The online grocery delivery sector is flourishing. As time flies, it is expected to grow higher as the demand for on-demand grocery delivery apps will never decline at any cost. This is because they felt the convenience of availing themselves of services online with just a few clicks. If you aim at launching an app like Ocado and enter the flourishing on-demand market, invest in Ocado Clone app development right away.