In the course of the Covid-19 lockdown, TikTok has become most popular among people as they use it to pass their time. All of a sudden, it was banned in India. However, its place was replaced by the other three apps such as Zili, Roposo, and Dubsmash. Surprisingly, the Zili app downloads surged after the ban of TikTok. At present, you are aware of the fact that the demand for short video-sharing apps is high and is expected to grow further in the coming years. Undoubtedly, launching a Zili Clone app is a million-dollar business idea that you could consider when you are interested in entering the social media industry.
Zili – India’s Popular Short Video-Sharing App
Zili is a short video-sharing app that is one of the most popular apps with more than 200 million downloads. It was launched in the year 2019 by the CEO of Xiaomi.
The Indian government has banned 59 Chinese apps, including TikTok, which was so popular among many people in India at that time. After its ban, people were actually looking for a TikTok like app. Then, Zili came into play which allows the users to create funny videos in a jiff. This app comprises tools such as superzoom, boomerangs, and puzzle videos which was one such reason for people to prefer it.
Even though it is a Chinese app, it was not banned in India. Notably, it has grown 155%. Also, the number of app downloads increased after the ban of TikTok. Moreover, it draws attention from a wider audience compared to other existing apps like Roposo and Dubsmash. Therefore, many entrepreneurs aspire to be a part of the profitable industry to earn more profits shortly.
Zili Clone Is Infused With The Following Basic And Essential Features
Edit a video
Users can make any changes like cropping or rotating a video and try experimenting with a playback speed. As users can record their videos by choosing the song from the built-in audio library, they can lip-sync or dance to create a video. Even after this, they can change the background music.
Social media sharing
Besides sharing the recorded videos within the app, users have the option to share those on other famous social media platforms like Facebook, WhatsApp, and many more. Also, they can link their profiles to other social media accounts.
Create & edit profile
Users can sign up for the video-sharing app using their email address, phone number, or social media account. After finishing the registration process, they can complete their profile with a basic profile. They have the ability to customize it to look good.
Likes/hearts & comments
It is similar to Instagram as users can like a video and comment on it. Also, there is a separate tab to view and check out all the liked videos. The posted video may reach a broader audience based on the trends along with adding relevant hashtags.
This feature will inform the users about likes and comments on their videos. Whenever the user likes the videos of the other users, the concerned users will get notified. For this, you have to integrate your app with Google Cloud Messaging (Android) or Apple Push Notification Service (iOS).
Filters & effects
The Zili Clone app comes with a wide range of options for filters and effects. Using this, users can make changes in the video by adding their favorite filters/effects. This is one effective way to attract a broader user base. One exciting effect is Augmented Reality which lets the users change their eye/hair color in the video.
Exclusive Features That You Could Consider Adding Later In Your Zili Clone App
As users provide location access, the app collects their location data. With this, users can see the other users’ content who are in the same location. Apart from this, they can know about the whereabouts of a particular video.
Live streaming has become the most demanded feature in social media apps. This feature will facilitate users to start live video streaming as they have virtual connections with other users. You can even let them record the streaming videos and save them on their local device.
This feature will allow the users to notice the live viewers and broadcasters in the graphical format. In addition to this, they can check the number of comments and likes they got for a particular video content posted in the app.
You can let the users view a few of the trending videos even without completing the registration. But, it is necessary to sign up or register with the app if they want to like or comment on the video content. This feature helps to get to know about the app as they can decide whether to use it or not.
It is a popular feature in TikTok, which enables the users to lip-sync for their favorite music with the other users (celebrity, random person, or friends). It will appear side-by-side on the same screen. As users try duet challenges, it gets high reach and increases the chances of making a penny from it.
How Does The Zili Clone App Work?
For a complete understanding of the Zili Clone app’s functionality, you have to know its workflow clearly. Let’s see the working model of a Zili like app along with its algorithm.
Zili is a short video app that enables users to create, edit, and share videos on the same platform. Additionally, they can share the posted videos on other popular social media platforms like Facebook and Instagram.
They can scroll the newsfeed to watch the other videos. Notably, unless and until they sign up or register with the app, they cannot like or comment on the videos which the other users have posted. Apart from liking the videos, users can also long-press the video and tap the Not Interested option if they do not like the video.
The video content which will be displayed on the app is based on the Artificial Intelligence algorithm. This algorithm will analyze the user interactions, device & account settings, and video information. Depending on these, the app will recommend or suggest the video content to the users who are using it.
Moreover, before using the app, users have the option to select their favorite or interested categories. This is also considerable for displaying personalized content on the newsfeed.
Common Monetization Strategies To Generate Revenue From A Short Video-Sharing App
Transactional Video On Demand (TVOD)
It is commonly known as a pay-per-view model. This model allows the users to pay for the video content they want to require, which is considered to be cost-effective compared to the subscription-based model. Instagram and YouTube follow this TVOD revenue model for income generation.
Subscription Video On Demand (SVOD)
In this revenue model, users have to pay a specified amount as a subscription fee monthly or yearly. Through this, they can view as much video content without any limits on the short video-sharing app. YouTube follows this model, which is named YouTube Premium.
Ad-supported Video On Demand (AVOD)
The platform gets more revenue when they opt for this model. As users can view the content for free, but they would get ads in between the content. You can allow the advertisers to display ads and charge them accordingly.
Cost Estimation For The Development Of The Zili Clone
Before you actually proceed with the app development, knowing the cost structure will help plan your budget. There are several components that have an impact on Zili like app development cost. Some of them are app platform, app complexity, app features, time frame, technology stack, etc. In a nutshell, it would vary depending on your requirements.
Choose Us For Zili Clone App Development
The foremost thing you have to scrutinize is performing an in-depth analysis of the recent market trends. Find out your target audience and know their preferences. Get to know about your competitors. Once done, everything you need is the app developers or an app development company expertise in providing the best short video sharing app like Zili. Feel free to reach out to us! We offer a readily available Zili Clone app that is infused with the necessary features.
Undoubtedly, the short video-sharing app was a huge hit. However, the ban of TikTok is one major reason for the entry of new video-sharing apps in the market. Still, there is space for new apps to conquer the market.
Zili is one such promising app that has emerged as a popular one in recent times. Hence, developing a Zili clone app is the best option as you could get a reach sooner in the competitive market among the users.